This article is basically a run down of the President and his speech at the White House Correspondents Dinner. If this doesn’t highlight concepts of PR I don’t know what doesn’t. The WHCD is a basically one giant PR love-fest for the President. It’s a time for him to improve his image on a national level, through scripted jokes about his rivals to well intentioned jabs at himself, and also a time for the President to highlight issues that are important to him. I can still remember President Bush (Jr.) and his most recent WHCD and his feeble attempts at making fun of himself to boost his approval ratings.